The Visit Vietnam platform will be introduced on December 20, 2025.
Visit Vietnam: The sole “digital touchpoint” for national tourism
Visit Vietnam is the national digital tourism platform sponsored by the Government, in collaboration with the Vietnam National Administration of Tourism (VNAT) and the National Data Association (NDA), with Sun Group Corporation participating in its operation and technological infrastructure development.
Unlike conventional tourism websites or applications, Visit Vietnam is positioned not just as a tourism e-commerce platform, but as a national data ecosystem in the tourism sector, where data is collected, standardized, analyzed, and exploited in real-time.
This platform aims to create a unique “digital touchpoint” for Vietnam's tourism, where domestic and international visitors can access official information, transparent services, and seamless experiences; while also providing management agencies and businesses with powerful data tools to operate, plan, and optimize activities.
Why does Vietnam's tourism need a national data platform?
For many years, Vietnam's tourism has seen strong growth in visitor numbers, but significant limitations in management and market quality persist. Tourism data is fragmented across many entities, lacks interoperability, is updated slowly, and is difficult to exploit effectively.
Tourism businesses, especially small and medium-sized enterprises, face difficulties in accessing market data, visitor trends, and modern analytical tools. Meanwhile, state management agencies lack a real-time data system to monitor destinations, regulate tourist flows, and evaluate policy effectiveness.
Visit Vietnam was born in that context, with the goal of building a centralized data platform, helping to fundamentally solve the problem of fragmented information, while also driving the digital transformation of the entire tourism industry.
Visit Vietnam is expected to fundamentally solve the problem of fragmented information, while also creating momentum for digital transformation across the entire tourism industry.
What is the core difference of Visit Vietnam?
1. Not just a digital platform for tourism, Visit Vietnam is a national data ecosystem
If current popular online tourism platforms primarily focus on booking transactions, flight tickets, or tours, then Visit Vietnam is designed as a multi-layered data ecosystem.
This platform integrates data from multiple sources: state management agencies, service businesses, destinations, transportation systems, accommodation, and tourist feedback. All are standardized and operated on a unified data infrastructure.
This factor creates a strategic difference, helping Visit Vietnam go beyond the role of a conventional e-commerce application.
2. Visit Vietnam operates data in real-time
One of the greatest values of Visit Vietnam is the ability to process and provide real-time data.
Data on visitor numbers, destination status, accommodation capacity, search trends, or consumption behavior can be continuously updated. This allows: Management agencies to proactively regulate visitor flow, reducing overload at hotspots; Businesses to flexibly adjust prices, products, and marketing strategies; Tourists to have accurate, timely information to make decisions. This is considered a key factor towards smart tourism management and sustainable development.
One of the greatest values of Visit Vietnam is its ability to process and provide real-time data.
3. Connecting Government – Businesses – Tourists on one platform
Visit Vietnam is built with a data-centric philosophy, creating a three-way connection between the Government, businesses, and tourists. Having entities operate on a unified, synchronized data platform helps reduce information latency, increase transparency, and enhance the efficiency of the entire ecosystem.
Visit Vietnam and the long-term vision for Vietnam's tourism
Visit Vietnam not only serves current needs but is also considered an important digital infrastructure platform for major international events.
In the context of Vietnam's increasingly deep integration, an effectively operating tourism data ecosystem will help enhance the national image, improve organizational capacity, and create a competitive advantage on the global tourism map.
Visit Vietnam marks an important shift for Vietnam's tourism from a quantity-based growth model to development based on data, quality, and experience. With the sponsorship of the Government, the companionship of specialized agencies, and the operational capacity from large enterprises, this platform is expected to create a boost for the tourism industry in the digital era, opening a path for transparent, sustainable, and globally competitive development.
