Sam Son Beach Square: A Top Vibrant Destination in Thanh Hoa
Travel Guide
02/01/2025

Overview of Sam Son Beach Square

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Tourists at Sam Son Beach Square

Sam Son Beach Square, located in the heart of Sam Son City, Thanh Hoa Province, is a new symbol of modernity and development in the local tourism industry. With a vast area of up to 2 hectares, it is designed to be a unique cultural and entertainment space, capable of serving thousands of tourists daily. This is not only an ideal location for organizing large events but also a gathering place for cultural exchange between locals and tourists.

A special feature of the square is the festival landscape axis, a large 2.6 km long road connecting the square to the Nam Song Ma Boulevard. This landscape axis not only plays a role in connecting traffic but also serves as an outdoor art and festival performance space. On both sides of the axis are modern architectural works blending with nature, creating a vibrant picture at sunset or when the night lights come on.

Planned and built with a long-term vision, Sam Son Beach Square is not only a place to admire the beauty of the sea but also represents a significant step forward in Thanh Hoa's sustainable tourism development strategy. The design elements here all carry a spirit of integration and culture, with images of traditional symbols recreated through a modern lens, reminiscent of the rich history of this land.

The spacious and airy square is optimally designed to serve both large cultural activities and peaceful personal experiences. For tourists, this is an unmissable destination when visiting Sam Son, due to its impressive beauty and the atmosphere full of positive energy that it brings.

Amenities and highlights at the square

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Sam Son Beach Square lit up at night

Sam Son Beach Square is not merely a public space but also a unique work of art, harmoniously blending aesthetics and utility. Every corner is meticulously crafted, offering visitors a vibrant yet relaxing experience.

Central Area

Decorations: 20 bronze drum-shaped trees

The focal point of the central area is 20 bronze drum-shaped sculptures, symbolizing Vietnam’s distinctive cultural heritage. The intricate details on the drums, from concentric circles to images of people and animals, are rich in historical and artistic value.

These "drum trees" are not only works of art but also incorporate a modern lighting system. The lighting changes with the theme and time of day, from soft sunlight during the day to vibrant colors at night, creating a captivating and enchanting atmosphere.

Natural cubic stone pavement

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Natural cubic stone pavement

The square exudes elegance and sophistication with its natural cubic stone pavement, carefully selected in three different shades. The subtle blend of colors not only creates a sense of closeness to nature but also evokes memories of famous world boulevards. Each step on the pavement is not just an experiential journey but also a feeling of cultural and modern exchange.

Fountain

Located in the center of the square, the fountain is a vibrant highlight featuring state-of-the-art technology from Germany. The system comprises 300 nozzles, harmoniously coordinating with light and sound to present unique water shows. In the evening, the fountain transforms into a magical stage of light, where water jets rise to the rhythm of music, creating a vivid spectacle that attracts thousands of gazes from locals and tourists.

Hon Trong Mai Model

Inspired by Sam Son’s famous natural landmark, the Hon Trong Mai model is recreated in the square with a blend of modern and symbolic beauty. This structure is illuminated by a multi-colored LED lighting system, not only enhancing the model’s beauty but also saving energy, aligning with sustainable development trends.

Under the glittering lights at night, Hon Trong Mai seems to be adorned with a radiant garment, becoming an ideal photography spot for visitors to capture beautiful moments.

Activities and Events at Sam Son Beach Square

Sam Son Beach Square is a convergence point for cultural, entertainment, and community interaction activities, offering locals and tourists a vibrant and colorful space.

Festivals and Outdoor Entertainment

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Vibrant water music performance at the square

At the square, large and small festivals are held throughout the year, from traditional events such as dragon dancing and Cheo singing to modern programs such as electronic music performances, fashion shows, and art exhibitions.

Special events are often combined with light and music to create an attractive atmosphere both day and night. The large space of the square allows for large-scale programs, such as fireworks festivals or concerts, attracting thousands of spectators.

Play and relaxation space

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Space for play and relaxation

The square is not only a place for events but also an ideal location for daily activities. Locals and tourists can enjoy the open space for walking, yoga, or sports. With beautiful scenery and exquisitely designed areas, the square has become a favorite destination for families, especially in the evenings when the lights shine brightly everywhere.

Attracting tourists and connecting the community

In the evening, the square becomes the heart of Sam Son, where people gather to enjoy street art performances, from circus and magic shows to inspiring acoustic bands.

The bustling, vibrant atmosphere yet maintains a close, warm feeling has made this place an unmissable destination for all tourists. Besides, the outdoor food areas near the square also contribute to enriching the experience, giving tourists the opportunity to enjoy specialty dishes in a comfortable space.

Sam Son beach square is not only a new symbol of the city but also a place where memorable moments converge, where people come to find joy, relaxation, and connect with each other. This space, with its vibrancy and creativity, promises to continue to be the center of wonderful experiences for both locals and tourists.

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