Businesses propose ideas to make DIFF 2025 the most memorable 'fireworks season' in history?
Da Nang News
21/03/2025

Not only is it the longest fireworks festival in the history of DIFF, Da Nang and the tourism business community will join hands to build a series of unique and explosive experiences, aiming to attract domestic and international tourists to the Han River city this summer.

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Elevating the "fireworks feast" with music concerts, AR technology…

“The format of this year's DIFF art program will be particularly youthful, vibrant and "on-trend", affirmed a representative of Sun Group - the co-organizer of DIFF 2025, when talking about one of the ideas that promises to make this year's fireworks season different.

According to the reveal at the Launch Press Conference of the Da Nang International Fireworks Festival (DIFF) 2025 and accompanying events, each night of DIFF 2025 will be a vibrant live concert with the participation of famous artists from home and abroad, combining fireworks, music and modern technology, bringing visitors experiences beyond expectations.

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DIFF 2025 has up to 6 fireworks competition nights and many unique experiences

Different from all other DIFF seasons, DIFF 2025 will be the longest and largest fireworks season in the history of the Da Nang International Fireworks Festival, with 6 fireworks nights and the participation of 10 competing teams: Vietnam (2 teams), Finland, United Kingdom, Portugal, Poland, South Korea, Italy, Canada, China.

If the names of the fireworks teams are a guarantee of top-notch performance techniques and unique cultural colors brought to DIFF, then the experience of "fireworks fans" this year will also be upgraded with AR (augmented reality) technology.

Accordingly, the technology will be integrated into the Sun Paradise Land (SPL) application, allowing for unique effect displays that immerse visitors in a world of unlimited imagination and creativity with the Da Nang fireworks sky. In addition, the audience will also have augmented reality interactive experiences with the DIFF kit, creating a unique DIFF-themed collection trend. Especially for young people, DIFF will be a very interesting dating space, as they can participate in pairing with other single people present in Da Nang, through the virtual space connection experience from AR.

Expecting a bumper fireworks season for Da Nang tourism.

Ms. Truong Thi Hong Hanh - Director of the Da Nang Department of Tourism said that, to go hand in hand with DIFF 2025, the city has also prepared new products and special activities to welcome and serve guests.

“Right from Quarter I of this year, the city will inaugurate the Da Nang Museum and put the Hai Van Quan relic site into operation, along with a series of special festivals and events to celebrate the 50th anniversary of the city's liberation, summer event series, accompanying events, etc. And we will continuously have cultural, sports and tourism festivals and events throughout from January to December 2025, to bring a vibrant festival atmosphere and exciting emotions for tourists when they come to the city this year,” Ms. Truong Thi Hong Hanh revealed.

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Huynh Nam Thang - General Director of Sun Group Central Region

For the city to take the fireworks brand further, Huynh Nam Thang - General Director of Sun Group Central Region, said that Da Nang needs strong innovation, thorough and decisive investment after 12 DIFF seasons.

“We hope that Da Nang city will be determined to invest in a fireworks ecosystem that is commensurate with its scale and class. If a high-quality infrastructure system is invested in, typically a large-scale square or stage and fireworks stands, DIFF will surely be raised to a new position, and at the same time contribute to making Da Nang a festival and event destination throughout the four seasons. At that time, the Han River city will not only be bustling with tourists during the fireworks season, but can also become a meeting point for large-scale entertainment events, shows and international-scale music festivals,” Mr. Thang emphasized.

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Sun World Ba Na Hills tourist area, a famous entertainment destination in Da Nang

Specifically, besides the peak experiences combining fireworks displays, art, sports and technological creativity in each competition night, Sun Group will invest heavily in the accompanying program series and new products at famous tourist destinations such as Sun World Ba Na Hills, Da Nang Downtown… to bring viewers an explosive “fireworks season”.

At Ba Na summit, tourists will immerse themselves in the Sunflower Festival, the Rose Festival; be captivated by the Sun Kraft Beer 2025 Fresh Beer and Culinary Festival, enjoy the cuisine at the Beer Plaza Restaurant with a capacity of 2,000 seats, experience novel culinary works: wine cellars, French baguette workshops and ice cream factories…

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Sun World Ba Na Hills bustling with events to welcome tourists

With many new things, the DIFF 2025 season is highly anticipated by the city. This is because for many years and also according to forecasts to come, the formula of festivals and events, accompanying tourism products still brings success to destinations around the world. The 2024 Carnival brought in over one billion USD in revenue for Rio De Janeiro, Brazil. The 2024 Oktoberfest, held over 16 days in Munich, also attracted over 6 million visitors and consumed 7 million liters of beer.

According to Forbes, the travel and live events industry will continue to drive experiential economic growth in 2025. Steve Kaufer, Co-founder and CEO of Tripadvisor said. “Our data shows that most people want to explore destinations in a more immersive and experiential way, while feeling more connected to the history and culture”.

According to Mr. Cao Tri Dung, Chairman of Da Nang HHDL, the Da Nang International Fireworks Festival is still considered a magnet to attract visitors to the city. “We expect that in 2025, the number of international visitors to Da Nang will increase sharply by 20-25% compared to 2024, reaching from 4.8 million to 5 million international visitors to Da Nang. Domestic visitors are expected to increase by around 10% and will reach about 8 million visitors”, Mr. Dung assessed.

#Da Nang International Fireworks Festival
#Da Nang Tourism
#DIFF 2025
#Sun Kraft Beer
#Sun Paradise Land Da Nang
#Sun World Ba Na Hills
#What to do in Da Nang
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