Phu Quoc welcomes wave of international hotel brands to serve APEC 2027
The cooperation of Sun Group with world-renowned hotel groups is creating a strong pull, bringing a series of international brands to Phu Quoc, aiming to build the largest-scale reception infrastructure in the South Island to serve APEC 2027 .
With a scale of nearly 6,500 rooms and a total investment of about 64,000 billion VND, Bai Dat Do is gradually forming a coastal "hotel city", a model unprecedented in Vietnam, gathering up to 13 resort brands from leading global corporations. No longer individual projects, the entire area is planned as a complete accommodation - conference - service ecosystem, capable of welcoming tens of thousands of international delegates.
Leading the trend is the ecosystem of Marriott International, organized in tiers for diverse accommodation needs. The highlight is W Hotel – a trendy lifestyle brand making its debut in Vietnam, bringing a youthful and bold vibe. Iconic spaces from the WET Deck pool to WOW Suites, W opens up a new resort rhythm, where personality and life inspiration are prioritized.
Concurrently, Marriott's core brands serve as the "backbone" for the resort infrastructure at Bai Dat Do. Marriott Hotels holds a central position in welcoming diplomatic delegations and high-level events with its large-scale conference facilities and international standard service, security, and reception. Westin makes its mark with a philosophy of holistic wellness, highlighted by signature energy-recharging amenities like Heavenly Bed & SPA.
In a different hue, Le Méridien brings a French "chic" vibe, appealing to guests who love culture, cuisine, and aesthetically rich experiences. Courtyard by Marriott, specifically, will be the optimal choice for business and leisure stays, thanks to its flexible meeting spaces and modern functionality.
Hilton's ecosystem adds a touch of luxury and heritage. Making its debut in Vietnam, Conrad – Hilton's most premium brand, positioned to serve the ultra-wealthy and top executives, now contributes to setting new standards of sophistication and personalization for every leisure or business trip on Ngoc Island.
Additionally, the Hilton brand continues to assert its role with broad operational capabilities, suitable for both business and leisure guests. DoubleTree by Hilton welcomes families and corporate groups with warmth and hospitality – immediately recognizable by the warm Signature Cookie upon check-in, a small detail that creates a friendly feeling from the very first moments.
Completing the colorful picture of Red Earth Beach is the ecosystem from Accor, a place where local identity and contemporary spirit intersect. MGallery represents the boutique hotel line, where each space is a unique story, honoring local cultural values. Meanwhile, SO is a symphony of fashion and art, full of liberality and creativity, aimed at the young generation of entrepreneurs and trendsetters. To serve world-class events like APEC, Grand Mercure becomes a crucial link by harmoniously combining international service standards with regional identity, fully meeting the needs of large meeting groups.
From the accommodation areas, delegates and visitors can easily access the APEC Convention and Exhibition Center, event spaces, and the APEC Avenue axis within minutes of travel, while conveniently connecting to Phu Quoc International Airport . This spatial organization not only optimizes the accommodation-meeting journey but also creates a seamless operational network, where each hotel is both a distinct destination and a link in the overall large-scale tourism-event urban area.
