Sun Paradise Land

Phu Quoc Island - an island offering luxurious and unique experiences

Travel Guide
10/03/2025
According to the reputable French news site Demotivateur, Phu Quoc island is described as an "island of a thousand experiences, both luxurious and unique," and as a "leading luxury beach and island destination in Asia" today

Phu Quoc Island - a world-famous emerald island with thousands of high-class experiences, is the ideal destination for those seeking a luxurious and unique vacation. According to Travel Daily News, “the inherent appeal of Phu Quoc Island’s natural beauty is further amplified by its local cultural identity and world-class attractions.”

 

Phu Quoc Island - Asia’s Leading Luxury Beach Destination. 

At the 2023 World Travel Awards for the Asia-Pacific region, Phu Quoc Island surpassed Maldives, Phuket, and Bali to win the title of “Asia’s Leading Luxury Beach Destination”. This award recognizes the efforts in developing infrastructure and tourism products, helping the Emerald Island become a “luxury resort paradise”. 10 years ago, Phu Quoc Island had no 5-star accommodations, but now it boasts 35 5-6 star hotels and resorts, surpassing Phuket - Asia’s established “tourism paradise” with 25 establishments.

 

Luxury resorts are continuously being added to Phu Quoc Island. Anh Anh Duong

In recent years, major players in the hospitality industry such as Accor, IHG, Marriott, Hilton, and Rosewood have invested in Phu Quoc Island, with high-end resorts such as JW Marriott Emerald Bay, Premier Village, La Festa Phu Quoc, and New World Phu Quoc. These locations are increasingly attracting high-end domestic and international tourists. For example, at the beginning of 2024, an Indian billionaire couple rented the entire JW Marriott Emerald Bay to celebrate their wedding, while in 2019, billionaire Joe Lewis and another Indian billionaire couple also chose this resort for their vacation and wedding.
 

Phu Quoc Island is gradually becoming a high-end tourism and resort destination on the international map.

The ultra-wealthy have shifted their attention from the Maldives and Bali to secluded, beachfront villas – able to welcome the sunrise or sunset – such as those at Premier Village Phu Quoc Resort or Lamarck House, with prices reaching nine figures per night. They are willing to pay for extended private vacations with family and friends. Despite significant achievements in developing luxury tourism, to enhance its international standing and competitiveness, Phu Quoc Island needs to continue creating unique and distinctive products to attract and retain high-end tourists.

While efforts have been made to develop luxury tourism products, to enhance its international standing and competitiveness, Phu Quoc Island needs a sufficient condition – products that are different from the rest of the world.

 

Phu Quoc Island: A New Hope for Vietnamese Tourism.

“Forget Phuket, this is Phu Quoc, the new hope of Vietnamese tourism” – this is a headline from a renowned South China Morning Post article, but it can also be seen as an affirmation: Phu Quoc today is in no way inferior to Phuket or even long-standing popular destinations like Maldives, Bali, or Boracay… 

This remarkable development is the result of serious investment from the government and economic corporations, with a strategy to build a multi-experiential, high-quality, and high-class tourism ecosystem, based on culture in Phu Quoc Island.

New and creative tourism products create the distinctive appeal of Phu Quoc Island 

In Phu Quoc Island, tourists can stay at the JW Marriott Phu Quoc Emerald Bay, which features strong 19th-century architectural and cultural influences, or at the New World Phu Quoc Resort to experience the “breath” of the Southern Vietnamese fishing village. 
 

A “Paradise” of Entertainment and Relaxation with Unique Cultural Experiences.

Besides traditional tourist attractions such as pepper gardens and fish sauce factories, Phu Quoc Island also boasts the multi-million dollar entertainment complex at Sunset Town. A highlight is the Kiss Bridge - a symbol embodying the spirit of both Vietnamese and Italian culture, praised by CNN, and the water puppet stage, where artists from the Vietnam Water Puppet Theater present spectacular performances celebrating Vietnamese cultural heritage.

 

The elaborately produced shows are transforming Phu Quoc Island into a new entertainment paradise in Asia.

 

At Vui Phet - Vietnam’s first creative night market by the sea, young artists showcase local culture through street art performances using everyday objects from the lives of fishing village residents. Along with that, the Kiss of The Sea show offers top-tier performances from leading French producer ECA2, presenting spectacular light, water, and fire shows based on Hollywood movie plots combined with local culture such as the five-element theory or Vietnamese shadow puppetry. 

With investment from major corporations such as Sun Group and Vingroup, Phu Quoc Island is gradually becoming a new entertainment center in Asia, standing out thanks to its unique cultural development and well-planned investment.

This is also the advantage that makes the difference of a destination that "came later" but has meticulous investment like Phu Quoc Island.
 

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